For over 15 years (CV→), Désirée has worked at the intersection of business, brand, communications and marketing — helping brands shape how people see them, inspiring them to take action, and growing their business in the process. When familiar approaches stop working, audiences shift, or the path forward is unclear, she creates unified strategies that connect brand building, digital experiences, thought leadership, and sustainable growth.

She specializes in those pivotal moments when organizations need to adapt, evolve, or chart new territory, transforming strategic thinking into tangible outcomes that drive both reputation and results. She developed a bespoke approach for this kind of work, think brand play (Explore→), to help leaders turn scattered initiatives into opportunities to connect and grow.

Her work has shaped brands like Siemens, BYK Chemie, IKEA, Philip Morris and others moving with curiosity in today’s landscape (Select Work→). Her strength lies in the in-between spaces where strategy meets reality, where legacy rubs up against innovation, where businesses confront the question of what’s next. Her thinking has appeared in publications like Trend Report and Chamber of Commerce editorials (Publications→).

Outside of client work, she explores technology’s impact on we connect and thrive in an increasingly digital world, and studies strategy as a practice for sense-making and critical reflection, publishing field notes in her newsletter→.

She has also acted as collaborator and co-founder in the fields of design, architecture, and multimedia, and exhibited her own work as photo journalist (Creative Projects→).