About

Every organization tells one story, and lives another. Most companies only notice when they’re reacting instead of shaping.

Nearly two decades, I closed that gap for organizations that could afford to have it built for them: corporations like Siemens, Bayer and Philip Morris, startups like authentic.network, and agencies like Publicis, Serviceplan, Virtual Identity, and fischerAppelt — including leading a US agency spin-off as Managing Director.

Different sizes, different industries. They all had one thing in common: individually smart decisions that never added up to one direction. At the corporations, because scale and speed overwhelmed it. At smaller companies, usually just because there’s no internal capacity to build it themselves. 

Small and mid-sized B2B and professional services firms make just as many good individual decisions as the corporations I used to work with — just without the infrastructure to make them cohere. That’s the gap I work in now. I work best with leaders who’d rather hear that than a story that won’t hold.

My work bridges strategy and execution, covering the business as a whole:
_ Sharpening positioning until it became an asset for pipeline growth.
_ Developing communications programs and thought leadership that turn reputation into relevance.
_ Building business units and service products from zero.
_ Launching new brands and products.
_ Leading global growth and strategic partnerships.

Along the way I learned how strategy is adopted in the organization and becomes visible in the market. And that silence isn’t a yes.

Dual German-American citizen, native in both languages. I work across disciplines, geographies and cultures.