Strategy for businesses that keep evolving.
I’m a strategist, ex-Managing Director and growth executive, and Principal of the advisory Bureau Bambynek. I help established companies take the next step, with brand and business moving in the same direction.
Where I come in
Questions no single department owns.
They sit between marketing, product, sales and operations, so I work with the leadership team that spans them.
Do marketing and sales tell the same story, or does your customer meet two companies?
Does the next line of business build on what customers already value you for?
The new department is on the org chart. Does the rest of the company work with it yet?
How it works
01
Decision
One opportunity that builds on what already works, worked through until the leadership team can say yes or no.
02
Priorities
Something new only works when something else makes room. We decide what stops, who owns what, and where budget and people go.
03
The first version
It runs in everyday work, with the people who will carry it.
Experience
Nearly twenty years on growth questions, across disciplines and industries.
I’ve helped launch brands in regulated markets, restructured marketing and business development, and built new units. Mostly in complex industries, for consumer and professional audiences. As strategist, advisor and in executive management, with P&L responsibility.
Perspectives
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Legacy is the standard you don’t outgrow
What it means to carry something forward without turning it into nostalgia.
Get in touch: hello@desireebambynek.com