A taste for the undefined.
Philosophy
Growth the business and its people can carry.
Most companies have more good ideas than they can carry. The brand promises one thing, sales counts on another, and the next initiative lands on people who haven’t finished the last one. You can tell a healthy company by what it is willing to let go of.
Background
I grew up in the US and France, the daughter of two German entrepreneurs. Three languages, three cultures. I learned to understand groups: how they talk, decide and behave, often before anyone explains it to me. That’s my work today. I see what’s alike, even when it looks completely different.
For almost twenty years I’ve worked across strategy, business development and communications. In global networks, founder-led agencies and my own practice. For Siemens, Bayer and Deutsche Börse, for Mittelstand companies and for agencies. Often it was a role without a predecessor, or an initiative without a template.
I trust a decision someone still defends a week later. A deck everyone nodded at, much less.
What I’ve built
I’ve been a strategist, an advisor, an operational leader and a Managing Director. I’ve carried P&L responsibility and led the implementation myself. I know what a decision costs once it turns into work.
As Managing Director, led a US spin-off: the integration, the value proposition and the portfolio for Germany and the US.
Inside a global agency network, built the growth strategy on a sharpened positioning, won global new business, developed the agency’s first proprietary IP and set up the structures for marketing and new business.
Launched a new brand in a heavily regulated consumer goods market and built the unit behind it from the ground up: content, campaigns, CRM activation and platform development.
Rebuilt the digital strategy of a global specialty chemicals manufacturer across platforms, marketing and sales, from market analysis to a three-year roadmap.
As an independent advisor, worked with marketing and communications leaders in financial services, pharma and technology on positioning, reputation and the launch of regulated products.