A taste for the undefined.
For nearly two decades I’ve worked with leadership teams in corporates, Mittelstand firms and agencies on what they stand for, what’s next, how they sell it, and how the organisation can carry it.
I come in where a company needs something new and no one can yet say what it looks like. I build the first version. Launching or repositioning a brand. Rebuilding a commercial argument so it holds up with a sceptical buyer. Deciding which opportunities get pursued and which get declined. Building departments and service offers from zero, with revenue ownership.
For corporations like Siemens, Bayer, BYK-Chemie and Deutsche Börse, and startups like authentic.network and GenoBroker. Inside agencies including Serviceplan, Virtual Identity, Leo Burnett and fischerAppelt. Across EMEA markets, and as Managing Director of a US agency.
Where I come from
I was born and raised in the US and France, the daughter of German entrepreneurs. English and German are my native languages, my French is fluent, and I know enough Italian and Bulgarian to be polite. I learned early to enter a room where the rules are already in play and work them out: who decides, who influences, what goes unsaid. That’s what I do for a living now.
What I’ve built and been accountable for
Most of my roles had no predecessor, and most of my projects had no template. In each case a company wanted something new and nobody could yet say what it looked like. I grounded the decision in facts and future opportunities, and got the first version up and running.
- Led a US spin-off as Managing Director: its integration, the global value proposition, and the portfolio across German and the US.
- Built a growth strategy for a global agency network on a sharper positioning, developed its first ownable IP, and set up the structures for marketing and new business.
- Took a new brand to market in a heavily regulated consumer category and built the unit that delivered it from the ground up: content, campaigns, CRM activation and platform development.
- Advised CMOs in finance, pharma and technology as an independent strategist, from positioning through market entry.
- Rebuilt the digital strategy of a global chemical company across platforms, marketing and sales, from our own market analysis to a three-year roadmap for its markets.
- Launched the first mobile-first global corporate website, from the decision with the C-suite to the architecture and implementation roadmap.
Marketing, sales, product and technology use the same words and mean different things. I connect what belongs together, and keep apart what only sounds alike.
I’ve held P&L responsibility and led the implementation myself. So I know what a decision costs once it leaves the room. And that silence isn’t a yes.