A sharper profile, until sales and marketing tell the same story. And customers buy because of it.
A new offer or a new market, until customers trust you with it.
A new role or department, until it has its place in the organization.
What you can count on
Quick to understand
You know your sector. I know the patterns. I’ve seen it in enough industries and cultures to get my bearings quickly. You don’t spend the first weeks explaining your business to me. That time goes to the people who have to live with the decision.
Listening closely
In the teams, I listen for how priorities get set and what gets dropped when two collide. In the organization, for whether the strategy shows up in what departments decide. In the market, for what customers say about the company and how they buy. The three rarely match. That difference is what I work with.
The whole picture
Each part of the business makes sensible decisions on its own. Whether they add up to one direction, nobody sees clearly. I lay them side by side. That shows where a new initiative will get stuck: who decides, who has to do the work, who needs to get involved and what do the numbers say.
Experience
Global corporations Siemens, Bayer, BMS, BYK Chemie. Start-ups such as authentic.network. Agencies including Serviceplan, fischerAppelt, Leo Burnett, Saatchi & Saatchi, Virtual Identity.