A lot of direction. Not much movement.
A strategy gets written and handed to the company that actually exists: its habits, its rules, its decision paths. None of that was in the analysis. When it stalls, the verdict is execution.
It rarely is. Every unit decides well on its own. Nobody translates between them, and it goes unnoticed for a long time because the numbers look right. The brand could do that translating, but it’s been parked in marketing.
Where I come in
You’re deciding what comes next.
You’re pursuing too many priorities at the same time.
You decided months ago, but nothing has moved.
How I work
01
Diagnosis
Individual conversations, plus the outside view: brand, market, competitors, customers. What comes out is where it’s actually stuck.
02
Decision
The diagnosis turns into one decision the business runs on: a position, a roadmap, an adoption agenda or a new offer. Focus areas instead of a todo list.
03
Durability
The structure that holds the decision: how to approach execution, from marketing through to sales and delivery, the rhythm it gets reviewed in, and what needs to fall away.
It ends in one decision and the structure that holds it.
What gets built, how it’s sold, how success is measured. And the language marketing, sales and product use to explain the same thing. After that it’s clear what doesn’t belong: Offers, channels, requests.
What lands on the table
—The positioning, written down
—A decision the leadership team stands behind
—An adoption roadmap with named owners
—Decision rights and a review rhythm
—A list of what falls away
Focus
Strategy
Decision & Alignment
Growth & Impact
Also: workshops, moderation and speaking, in English and German.
What this is not
—Not traditional consulting. I leave when it’s decided and the structure holds, not after the recommendation.
—Not change management. That starts once something is decided. This is the question before it.
—Not an agency. Execution comes after, and it needs a decision and a structure to work against.
Experience
Global brands like Siemens, Bayer, BMS, BYK Chemie. Start-ups like authentic.network. Leading agencies like Serviceplan, fischerAppelt, Leo Burnett, Saatchi & Saatchi, Virtual Identity.