Brand, offer and the business behind them.
Most of what a company needs for its next stage of growth is already there. A strength nobody charges for yet. Or an idea that comes up at every offsite and never gets a budget.
I work out with you what it could become, and build the first version of it. Sometimes the decision has been made and nobody can yet say what it means in practice. Sometimes I come in earlier, while the question is still where to go.
The work ends with a direction your team can commit to and a first version that runs.
Profile
A sharper profile, until sales and marketing tell the same story. And customers buy because of it.
Offer & Market
A new offer or a new market, until customers trust you with it.
Organisation
A new role or department, until everyone knows what it owns and what it stands for.
What you end up with
Where to grow, how to win, how to move.
01
The strategy
Why this, why now, for whom. Clear enough for a buyer, a board and a team to follow.
02
The structure
Who decides, what runs when, and what stops.
03
The first run
Done once, with your people, until it works on its own.
How I work
Connecting what belongs together.
My work sits between disciplines and functions, where I act as translator and integrator. Before anything is locked, I talk to the people who will carry it, one by one. The objection nobody raises in the meeting is the one that stalls things three months later. I’d rather leave you with one decision your team carries than ten it agreed to.
Experience
Nearly two decades in strategy, business development and communications.
For global corporations Siemens, Bayer, BMS, BYK Chemie. Start-ups such as authentic.network and GenoBroker. Agencies including Serviceplan, fischerAppelt, Leo Burnett, Saatchi & Saatchi, Virtual Identity.