Contributions & Publications
Value Creation in B2B [White Paper, 2024]
The Evolution of Strategy & Storytelling [Guest Interview, Future Strategies, 2023]
Positioning in Brand Comms Operations [Speaker, GWPR Members-Only Roundtable, 2022]
The Brand Showdown in Web3 [Article, Trend Report, 2022]
The New Reality of Communication [Article, Trend Report, 2021]
Found in Translation [Article, Trend Report, 2021]
The Year of Identity [Trend Report, 2018]
Leveraging Social Media As a Small Business [Guest Article, Thrive, Lacey Chamber of Commerce, 2014]
The User as Publisher [Article, Virtual Identity Blog, 2012]
The Brand as Publisher [Article, Virtual Identity Blog, 2012]
Essays & Ongoing Work
Brand Isn’t Strategic Until It Can Say No [2026]
When Brand Becomes the Operating System [2026]
Before the Bots, Build the Bridges [2025]
Living Brand Systems [2025]
Building for Doing: Strategy in 2025 [2025]
Marketing in the Age of Digital Integration [2024]
The Role of Brand Strategy in B2B [2024]
Do We Need New, Resilient Brand Models? [2023]
Getting More Out of Trends [2023]
Brand Tools We Actually Need [2022]
Recognizing patterns, connecting ideas, and learning through real work shape how I think and work as a strategist. The Brain Itch is where these observations continue — notes on what I see, test, and reconsider over time.
Ventures
NVMM Production, Commercial Lead, 2025 onwards
Think Brand Play, Principal, Brand & Growth Advisory, 2022 onwards
Strategy Snacks, Creator, Podcast Mini-Series, 2023–2024
The Creative Insider, Co-Founder, Global Architecture & Design Community, 2019–2023
Neighborhood Stories, Publisher, Local Blogazine, 2009–2015