Brand today is shaped less by what is said and more by what consistently happens.
Trust is earned through clear value, consistent actions, and experiences that simply work.
Inside organizations, it shows up when priorities hold and decisions move forward without constant debate.
I work at inflection points — new offerings, market entry, customer drift or stalled initiatives — helping teams align priorities, make decisions, design initiatives and establish operating rhythms that deliver results.
With a German-American background and over 15 years of international experience across B2B2C, multi-market, and regulated environments, I design strategies and operating models that hold up under go-to-market pressure and complex governance. In essence, I turn brand into commercial and organizational infrastructure.
I have contributed to organizations like Siemens, BYK Chemie, IKEA, Philip Morris, Sandoz and others navigating complex landscapes. I’m most at home in the in-between spaces where strategy needs to prove itself, where legacy rubs up against innovation, where a company decides what’s next.
What I do
Bridge strategy and execution: Align teams, partnerships, and programs so brand, product, and growth initiatives move seamlessly from plan to market.
Balance stakeholders: Customers, commercial outcomes, internal alignment, and market credibility.
Create coherence: Design systems and priorities so teams can act decisively.
What that might look like
Brand strategy & governance: Positioning, portfolio/category framing, narrative, localization, stakeholder alignment, team enablement
Product & market strategy: Go-to-market planning, offer design, commercial positioning, roadmaps, pilot design
Customer & growth systems: Journeys, lifecycle design, value delivery, CRM/automation, retention & expansion, cross-functional alignment
New offerings & market entry: Offer design (value proposition, pricing/packaging), entry thesis, pilot design, roadmaps
Organizational enablement: Clear ownership, operating rhythms, metrics that matter, structures that work
How I work
Strategy to execution, by design: I set direction and codify how it runs through principles, decisions, and operating cadence.
Evidence-led: Research, analytics, learning loops, and market insight shape every choice.
One team: Marketing, communications, product, and leadership work from a shared narrative and a few decisive KPIs.
Outcome-focused: All systems, structures, and decisions are oriented toward measurable impact on growth, alignment, and market success.