Enduring brands aren’t built through messaging. They are built when strategy translates into clear priorities, commercial choices, and execution that compounds over time.
Brand becomes the operating system that aligns leadership, teams, and growth.
Across organizations, I see a similar pattern repeating: A lot is invested in the strategy process, but it never reaches day-to-day execution. It fails to turn into market impact. I focus on closing those gaps, helping leadership teams decide what matters, determine what to do, and organize resources to turn strategy into action.
With a German-American background and over 15 years of international experience across B2B2C, multi-market, and regulated contexts, I bring a cultural sensitivity and broad commercial understanding to business challenges. I’ve helped organizations develop strategy and use it as a lens for commercial decisions, resource allocation, and execution. I operate best in the in-between spaces where legacy rubs against innovation and organizations commit to what’s next.
Clients include Siemens, BYK Chemie, IKEA, Philip Morris, Sandoz, and others navigating complex landscapes.
What I do
Clarify strategic intent: Help leadership teams translate strategy into actionable priorities and trade-offs.
Frame decisions and alignment: Ensure stakeholders, objectives, and resources are visible, understood, and coherent.
Enable effective action: Create the conditions and insights teams need to act decisively without over-reliance on oversight.
What that translates to
Brand positioning as a compass for decisions, alignment and investments
Improving internal decison-making, collaboration and prioritization processes
Launching new business units or offerings
Transforming marketing and customer experiences
How I work
Upstream first, execution informed: I engage early to frame problems, surfacing trade-offs and guiding clarity before solutions are fixed.
Evidence-driven insight: Research, analytics, market insights, and learning loops inform patterns, not just outputs.
Collaborative alignment: Marketing, product, sales, operations, and leadership share a common understanding of priorities, responsibilities, and what growth looks like.
Outcome-oriented judgment: Every recommendation and system is oriented toward tangible impact on internal culture, customer satisfaction, and business outcomes.